Our Blog
Big Congrats to a Small Airport
Our friends at Tri-Cities Airport (PSC) were recently named the 8th busiest small airport in North America. Huge news! We got some good coverage, including the local NBC affiliate, which did an on-air story and posted our press release. Here's the...
A Day at the Beach in a Washington Airport: Celebrating Nonstop Service to Los Angeles
This spring we helped our friends at Tri-Cities Airport (PSC) launch a brand-new route. The Tri-Cities community had been asking for daily nonstop service to Los Angeles, and with the help of United Airlines, the airport was able to deliver. Such good news warranted a...
Terminally Cool: A First Look at the New Paine Field
What #avgeek can resist a party? Especially one as momentous as this week's celebration for Paine Field (PAE). PAE is located north of Seattle and is the newest airport to enter the nation's commercial aviation system. It will also be a welcome alternative for...
This Cake of the Week will blow your mind
Airports love cake. Airports also love winning. That's why it's no surprise that the Cake of the Week contest in industry magazine Anna.aero is so popular. And there have been some truly spectacular entries. Check out Tampa International Airport's cake for Spirit...
How to Write Anything for Your Airport
Whether as a press release or Facebook post, you are responsible for representing the airport in a clear, professional manner. But when each platform requires a different tone and amount of information, things can get tricky. Here are a few tips that will help you...
The No-Blame Game: 4 Tips for Airport Spokespeople During the Government Shutdown
As the government shutdown continues to affect federal TSA workers, how should airports respond to the press? The sick-out from TSA employees who aren’t being paid is another issue in which the airport has no control but is still the focus of the reporting. The media...
Hamilton Airport Lets Passengers “Chews” Their Own Adventure
For the latest look at clever airport marketing tactics, look north to Hamilton International Airport (YHM). The airport serves the Ontario region, with year-round service to six Canadian destinations and a dozen seasonal destinations throughout North America. The...
The Differences between Earned, Owned, and Paid Media: A Beginner’s Guide
Is media just the press? Do blogs count? What if it’s your blog? What is owned media, what is earned media, and what is paid media? While the terms can be tricky, they’re all here to help you deliver your message. Earned Media Earned media—media you don’t pay for,...
Welcome to Our Blog!
Welcome to Aviatrix Communications! In addition to supporting aviation clients, we’ve also begun a blog in order to provide resources and inspiration for marketing executives, airport managers and new PR officers alike. We found that there wasn’t a single space or...