by Katie Franco | Feb 18, 2020 | Airports, Public Relations, Tips and Tricks
Statistics can be fun, but it’s not easy to tell an interesting story just using numbers. That’s why we created a fun infographic for our clients at San Luis Obispo County Regional Airport. The team had just completed its busiest year ever–an...
by Katie Franco | Jan 9, 2020 | Airport Events, Airports
The best news an airport can share is that it’s offering new nonstop service to a hotly anticipated destination, and we at Aviatrix spent much of last year helping airports do just that (see here and here for examples). We got to begin 2020 in the same spirit,...
by Katie Franco | Nov 1, 2019 | Airports, Public Relations
The Heber Valley Airport and its sponsor, Heber City, have just undertaken a complex update to their Airport Master Plan. To guide the public through the update process, Aviatrix Communications partnered with long-time collaborator Aerovine Digital Media to develop a...
by Katie Franco | Apr 1, 2019 | Airport Events, Airports, Public Relations
This spring we helped our friends at Tri-Cities Airport (PSC) launch a brand-new route. The Tri-Cities community had been asking for daily nonstop service to Los Angeles, and with the help of United Airlines, the airport was able to deliver. Such good news warranted a...
by Katie Franco | Jan 8, 2019 | Public Relations
Is media just the press? Do blogs count? What if it’s your blog? What is owned media, what is earned media, and what is paid media? While the terms can be tricky, they’re all here to help you deliver your message. Earned Media Earned media—media you don’t pay for,...